Online bank Starling introduces vertical bank card

I'm all for this new concept of using debit/credit cards in a vertical form. I blogged about this before in a previous article. With the way we use contactless payments in everyday activities, this new format will create ease and allow the user to feel more in contact with the card. Having the information, imagery and text in the vertical position will make you feel more in touch with your card when you use it, rather than having the features in a horizontal orientation. I hope other banks and payment organisations out there slowly develop this format and becomes something of the future.