LadBible rebrands to leave behind “negative associations” with lad culture

It's nice to finally see a change for Lad Bible, I've followed the online brand for a while and think this rebrand really changes the direction. Their rebrand creates a link to more of a wider audience than a narrow one for the 'lads'. I still think their articles are ridiculous, creating a whole article on something so small, its like they're bored or something. In terms of their branding, I like how they've created categories for different subjects like gaming or sports, staying within the identity but changing the colours to represent the topic. It reminds me a little of Jan Tschichold and how he designed the Penguin books.